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The revised ekomlaw (Law about electronic communication) demands that websites inform the audience about cookies. The so called “cookie paragraph” says the following:
Storage of information in user communication equipment, or gaining access to such, is not allowed without the user being informed of the information being processed, the purpose of the processes, who processes the information and have agreed to this. The first sentence does not prevent technical storage of / or access to information:
exclusively for transmitting communication in an electronic communications network, which is required to provide an information society service according to the user’s explicit request. This website uses Google Analytics to set cookies.
Google Analytics is a Google analysis tool. It helps the holder of the websites or the apps to understand how the visitors are using their services. This tool can use the cookies to collect information and report statistics regarding use of websites, without identifying any visitor to Google. The main cookie used by Google Analytics is called “_ga”.
In addition to report site usage statistics, Google Analytics can also be used with any of the advertising ads described above to show more relevant ads in the Google services (like Google Search) and the web in general.
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